SALA Hospitality Group
Established 2004
SALA Hospitality Group is a renowned owner-operator hospitality company that owns, develops, and manages a collection of luxury boutique resorts and hotels across Thailand. Founded by Khun Tos Chirathivat of the Chirathivat family (Central Group), SALA operates on a true owner-operator model — directly owning, investing in, and developing the vast majority of its properties while also managing and branding them under the SALA Resorts & Spas and sala boutique brands.
22+
Years Active
1
Projects
About
SALA Hospitality Group is a renowned owner-operator hospitality company that owns, develops, and manages a collection of luxury boutique resorts and hotels across Thailand. With a focus on delivering exceptional guest experiences, SALA is celebrated for its distinctive blend of contemporary luxury, personalised service, and authentic cultural immersion.
Unlike asset-light management groups, SALA operates on a true owner-operator model — founded by Khun Tos Chirathivat of the billionaire Chirathivat family (Central Group), the group directly owns, invests in, and develops the vast majority of its properties, while simultaneously managing and branding them under the SALA Resorts & Spas and sala boutique brands.
Each property within the SALA portfolio stands out for its unique architecture, elegant design, and meticulous attention to detail. Whether by a secluded beachfront in Phuket or Samui, or nestled within vibrant urban and heritage locations, SALA's properties offer diverse experiences tailored to various preferences and styles.
The group owns and operates nine properties across Thailand, including a majority stake in Six Senses Samui, with more in development. SALA is known for its exclusive pool villa concept, iconic heritage locations, world-class dining, bespoke wellness facilities, and unmatched service. Surfhouse Phuket Bang Tao (2024) marks SALA's entry into branded residential development.
Portfolio: Six Senses Samui (2004) · SALA Samui Choengmon Beach Resort (2004) · SALA Phuket Mai Khao Beach Resort (2006) · sala khaoyai (2009) · sala lanna chiang mai (2013) · sala rattanakosin bangkok (2013) · sala ayutthaya (2014) · SALA Samui Chaweng Beach Resort (2018) · sala bang pa-in (2021) · SURFHOUSE Phuket Bang Tao (2024). Upcoming: Krabi, Phangan.
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Portfolio
Surfhouse
Luxury
SURFHOUSE is a boutique low-rise condominium that epitomizes the essence of coastal living, offering residents a serene retreat where design and nature converge in harmony. Conveniently situated in an upscale resort area near the renowned Bang Tao Beach, its address is one of the most sought-after in Phuket.
Contact Information
Portfolio Summary
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