Singha Estate
Established 1995
Singha Estate (SET: S) is the property arm of Boon Rawd Brewery Group (Singha beer), operating as a premier lifestyle developer and global holding company across residential, hospitality, commercial and industrial businesses. Known for the ultra-luxury The ESSE condominium brand in Bangkok and S Hotels & Resorts internationally, with 10 residential projects worth THB 26.4 billion.
14
Projects
31+
Years Active
15
Projects
About
Founded in 1995 under the Bhirombhakdi family (founders of Singha beer since 1933), Singha Estate PCL was listed on the SET under 'S' in 2014 following a full business integration with Singha Property Management. The company has since grown into a diversified global holding company spanning four core segments: residential property (luxury condominiums and low-rise houses in Bangkok), hospitality (S Hotels and Resorts — 33 hotels, 4,035 keys across Thailand, Maldives, Fiji, Mauritius and the UK), commercial real estate (5 Grade A office buildings including Singha Complex and S OASIS), and industrial estates (S Angthong Industrial Estate, 1,790 rai in the Eastern Economic Corridor). The flagship residential brand The ESSE series sets Bangkok's ultra-luxury pricing benchmark at 180,000–300,000 THB/sqm. The group's market capitalisation is approximately THB 25–28 billion (early 2026).
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How to use this Singha Estate profile
For buyers & investors
Review the developer together with its linked brands and projects across Bangkok. Compare project status, location, property type and the information supplied for the individual development; then independently verify the contract, ownership structure, fees and legal due diligence for the unit you intend to buy.
For agents
Use the developer record as the common source connecting brands, developments and individual listings. Linking a listing to the correct project reduces duplicated project information and helps clients distinguish developer-level facts from unit-specific price, availability and resale or rental terms.
Portfolio
S'RIN
Upper-Mid
S'RIN is Singha Estate's premium single detached house brand for growing families, built around the concept of 'Infinite Living — a home for every stage of growth'. Projects include S'RIN Ratchapruek-Sai 1 (89 units, 2026) and S'RIN Prannok-Kanchana (2025, THB 4.3B project value), targeting affluent Bangkok families seeking large, well-designed detached homes in established western and central Bangkok corridors.
SHAWN
Upper-Mid
SHAWN is Singha Estate's detached house brand targeting ambitious Bangkok professionals and families seeking 'a new dimension of living where Success Your Way is uniquely yours'. Two completed projects — SHAWN Panya-Indra (72 units) and SHAWN Wongwaen-Chatuchot (158 units) — serve Bangkok's eastern and northern suburbs, offering well-priced family detached homes for upwardly mobile buyers.
SMYTH's
Luxury
SMYTH's is Singha Estate's artisan-inspired cluster home brand, under the tagline 'Craft Your Tale'. Positioned as boutique private estate homes for discerning buyers who value craftsmanship and individuality, SMYTH's offers meticulously designed cluster residences in sought-after Bangkok locations: SMYTH's Kaset-Nawamin (10 units, off-plan) and SMYTH's Ramintra (upcoming).
Siraninn Residences
Luxury
Siraninn Residences is Singha Estate's super-luxury detached house brand, housing a curated collection of just 28 private estates in Suan Luang, Bangkok, completed May 2023. Under the tagline 'True legacy lives now', it targets Bangkok's most affluent multi-generational families seeking a trophy family home with a lasting legacy in a prestigious, low-density community.
SENTRE
Upper-Mid
SENTRE is Singha Estate's multi-use home office brand, designed for the hybrid-working entrepreneur who wants to blend professional presence with premium home living. SENTRE Pattanakarn (2025) is the debut project under the tagline 'True success begins here', offering boutique mixed-use home-office units in the sought-after Pattanakarn corridor of eastern Bangkok.
EYSE
Luxury
EYSE is Singha Estate's boutique luxury condominium brand, offering intimate-scale high-rise living in Bangkok's most exclusive Sukhumvit sub-districts. EYSE Sukhumvit 43 (107 units, 2022) is the only project, positioned as a premium lifestyle address in Ekkamai-Thonglor, targeting design-conscious buyers seeking smaller-community luxury.
The Extro
Upper-Mid
The Extro is Singha Estate's upper-mid condominium brand targeting Bangkok's urban professionals and next-generation buyers seeking 'unstoppable living'. The Extro Phayathai-Rangnam (411 units, 2024) is the debut project near Phayathai and Rangnam roads, offering a more accessible price point than The ESSE while maintaining Singha Estate's quality standards and prime Bangkok connectivity.
LA SOIE de S
Luxury
LA SOIE de S (meaning 'the silk of S') is Singha Estate's most exclusive private estate brand — a super-luxury collection of just a few ultra-curated homes under the tagline 'Emblem of Aesthetics'. Located in Sukhumvit Soi 43, Bangkok's most prestigious Ekkamai address, it targets Bangkok's top-tier UHNW buyers who demand the pinnacle of residential craftsmanship, privacy, and aesthetic distinction.
Santiburi The Residences
Luxury
Santiburi The Residences is Singha Estate's exclusive super-luxury low-rise residence brand, offering an ultra-rare collection of just 25 private homes in Lat Phrao, Bangkok. Completed January 2022, it is one of Bangkok's most prestigious gated address brands targeting the 'connoisseur of pleasant living' — a select group of ultra-high-net-worth Thai families seeking exceptional privacy and space in the city.
The ESSE
Luxury
The ESSE is Singha Estate's flagship ultra-luxury condominium brand, setting Bangkok's premium pricing benchmark at 180,000–300,000 THB/sqm. Three landmark high-rise towers — The ESSE Asoke (56F, 419 units), The ESSE at Singha Complex (48F, 319 units), and The ESSE Sukhumvit 36 (32F, 338 units) — define the brand's position at the top of Bangkok's residential market, targeting affluent Thai buyers, expatriates, and international investors from Hong Kong, Singapore and mainland China.
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